How Food Messages Shape What You Eat

Buzzwords & Packaging Power

Many food products use buzzwords like "natural" or "wholesome" to make themselves seem healthier than they really are. But these words often have no legal definition. Combined with eye-catching packaging, these tricks are designed to grab your attention and influence your choices. This chapter will help you recognize those strategies so you can make decisions based on facts, not marketing.

What to Explore:

  • Which packaging elements (colors, fonts, claims) grab attention

  • How buzzwords impact perception, even without facts

  • How to compare package claims with nutrition info